13 Tips on Copy Writing to Enhance the Website Copy
A fantastic website would bring in more web traffic that could boost business presence and sales. Hence, it is imperative for a website to sport good content to enjoy its fair share of web visitors and potential business leads coming by. The site could also gain back links and earn the trust and confidence of web visitors.
It is important to design the website contents well to capture web readers’ attention. This could prove challenging with the thousands of websites on the Internet sporting the same goal. Web users are besieged with too many website choices that they may spend fewer seconds on any page to make a favorable decision that benefits the business.
Good Contents to High Traffic
A website must be distinct and unique to stand out in the midst of intense competition in the marketplace. Hence, good contents must be properly optimized for the site to captivate the targeted audience’s attention. Implementing certain content writing tips could prove helpful to stay in the race.
1) Identify the Audience
No content would be useful if there is no specific audience identified. This is the first step in winning web traffic to a website. Business owners and marketers must identify their preferred audience before writing contents to be posted on their website.
It is crucial to identify the primary audience that would be the business clients. The secondary audience could be potential business leads that may interact with the brand or company later. Relevant contents are needed to cater to these identified groups of audience for the business to get going in its operations.
2) Avoid Keyword Stuffing
It is noted that keywords play an important role in content development to draw relevant audiences to the shores, but an overwhelming implementation could cause a backlash to the company. Keywords are meant to simplify the contents for targeted readers so that they will understand the business message and the search would be easier. But an overwhelming inclusion of keywords may cause the contents to be stuffed and uninteresting.
3) Connect with Readers Emotionally
Good contents serve to impact readers who would take the right action as intended by the marketer to favor the bottom line of the company. Good emotions generated from the reading of dynamic contents would cause the readers to take relevant responses towards the brand or company.
4) Reader-friendly Content
With the increasing amount of contents online, the attention span of readers has decreased greatly. Good contents should have short paragraphs with short sentences that would help readers focus and understand the message quickly. There should not be long-winded or repetitive statements which could prove boring and confusing. The right tone and style would help captivate the interest of readers to finish the article quickly and favorably.
5) Include Links
Good content writing should include appropriate links to related topics and articles which could be supportive elements in boosting the authenticity or expertise of the author. This would spike the image or authority of the content writer as a market leader or industry expert whom others may want to connect with.
Hence, it is good to include links that would direct web readers to the right sites for further information as a long article may prove tiring for a full read. This augurs well also with search engines for higher page rankings as links indicated related content availability to draw more traffic.
6) Keyword Research
The apt deployment of keyword research via dynamic tools like AdWords Keyword Planner would help business owners and marketers understand better what the market trend or consumer demand is in the market. Business owners and marketers would discover the best of keywords to be incorporated in their contents to ensure online search success by targeted audiences.
7) Maintain Simplicity
When contents are kept simple, it is easy to digest and grasp the intended message. So, excessive jargon and bombastic words should be avoided as web readers may get confused or annoyed at their lack of understanding.
No reader would make time to discover the meaning of hard words in an article they are reading. Hence, the language and word choice should be kept simple and easy for a quick understanding to keep readers interested.
8) Targeted Audience Not Search Engines
Contents should be written for humans who are key factors to the growth of a business and not search engines, although there is a need to include appropriate keywords to stimulate higher page rankings.
9) Hyperlink Sources
There may be other sources offering good related content which should be provided to web readers at the site. This should prompt the use of hyperlinks which help cite the source and encourage reciprocal links. When related contents are cited in their sources, respect and trust would be established. Citing sources also imply credibility of the information to support what is provided at the site.
10) Edit before Publishing
The finished work of quality contents must be checked and double checked to ensure the absence of grammatical mistakes and misspellings which could be jarring to acute readers. Free edit tools like Grammarly help refine the contents to impress readers.
11) Contents Worth Measurement
Good contents must be measured by authorized tools that would prove their worth. The market offers Google analytics that help to track website traffic easily. Good contents would draw more traffic to the site and the statistics from Google analytics would confirm the worth of the site.
12) Brief Content for Skimming
Busy web readers would want contents that are properly presented to be skimmed quickly and yet catch its message. This would require a proper positioning of information that would allow readers to pick up what the most important points are and finish the article quickly without missing the essentials. The contents can be skimmed easily by using pointers, lists or sub-headers.
13) Include Images and Videos
The visuals are highly effective in capturing web readers’ attention in any form of the contents. Hence, the inclusion of images and videos would captivate more attention from web visitors than just text.